Music executive · producer · founder

TarekMajdalani

24 years on both sides of the MENA music business. Inside the building and behind the record.

Tarek Majdalani
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About

Tarek Majdalani has spent 24 years on both sides of the music business in MENA.

Inside the building, he ran the strategy rooms and built the marketing engines that shaped the modern Arab music industry — as Marketing Director MENA for Warner Music Group, Head of Digital & Marketing at MBC Group, Head of A&R at the Sony Music × Anghami joint venture (Vibe Music Arabia), and the person who launched Saudi Arabia's first English commercial radio station.

Outside the building, he made the records. Chart-topping commercial music for top-tier Arab artists, 200 million YouTube views on the work, and internationally charted electronic music.

Two careers, one chair. That's the place he works from now.

At a glance
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years across MENA music
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YouTube views as a producer
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marketing campaigns
Warner · MBC · Sony × Anghami
Senior roles across major labels and broadcasting giants
Chart-topping
records for top-tier Arab artists
Experience
Two Five One
Founder & Managing Director
Music agency, Dubai. Advising artists, labels, brands and cultural institutions across MENA. twofiveone.ae →
Warner Music Group
Marketing Director, MENA
Built and ran regional marketing; 200+ campaigns. Selected work: Coldplay's Moon Music desert activation with Spotify; Ed Sheeran's Play moment with Anghami; the F1 movie soundtrack across the region.
MBC Group
Head of Digital & Marketing
Led digital and marketing strategy. Launched Saudi Arabia's first English commercial radio station.
Sony Music × Anghami JV
Head of A&R — Vibe Music Arabia
Signed and developed regional talent.
Production credits

Selected production and mixing credits for top-tier Arab artists, largely in partnership with Sleiman Damien. Tap any title to watch on YouTube.

ArtistTrack / ReleaseLabelYear
Assi El Hallani"Aheb El Leil"LifeStylez Studios2016
Assi El Hallani"Hob Jnoun"Rotana2018
Assi El Hallani"Shu Bkhaf Aleiky"Rotana2019
Haifa Wehbe"Jann El Sabi"CHBK2018
The5"El Donia Shabab"Sony Music2015
Maritta Hallani"Shtaatellak"Rotana2017
Maritta Hallani"Eli w Melki"AMD Production2018
Anthony ToumaUps and Downs (album)Universal Music MENA2018
Carmen Soliman"Habibi Mosh Habibi" (remix)Platinum Records2014
Joe Ashkar"Masari Min Wein"Watary2019

Electronic

One half of the deep-house duo Three Machines — internationally charted; catalogue on Beatport.

Sound & brand

Music and sound design for global brands including L'Oréal and McDonald's.

Live production

Produced large-scale live events and concerts for labels and broadcasters, featuring top regional and global artists including Hussain Al Jasmi, Sherine, Elissa, Pitbull and Mika.

Speaking
CABSAT
Speaker & panel moderator
MDLBEAST XP Music Futures
Speaker
MDLBEAST Artist Management Bootcamp
Two years running
Contact

For speaking, advising and partnerships: t@twofiveone.ae